Brand Loyalty
- Molly Winchester
- Jan 12, 2022
- 1 min read
This essay was part of the module, Brand Management. For the brief, I needed to discuss the statement; Brand loyalty is an outdated concept. Investigating this has given me a comprehensive idea of brand loyalty and how it can be used. Through the research, I have concluded the relevance in today's society and how brand loyalty can be adapted.
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