Brand Management

The modules brief; Create and justify the brand identity for a sub-brand sitting within the hierarchy of your chosen corporate or family brand.

I have learnt a strong skill set within this module. I learnt how to manage a brand and build upon its strengths and identify it weaknesses. On completion I feel very confident in aligning a brand's identity with image alongside the value and personality to increase brand equity. I really enjoyed this module and hope to build upon my knowledge within this realm.

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Brand Management Report pdf.pdf

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