Fashion Event and Promotion

This was an enjoyable module that allowed me to explore communicating to an audience a message of a brand through a pop-up installation. Emotional, psychological and physical aspects were explored alongside trends, themes, PR, social media and promotion activities to create the outcome. The marketing criteria was based on a pitch and a written document. Unfortunately, the pitch was done in real-time, so the only outcome I can present is the written value. However, I am pleased to state that the pitch and the written document have been graded at a First. The brand for this module was The Sportswear Designer.

---

Fashion Events and Promotion Indervdiual Submission.pdf

Download PDF • 11.87MB