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Fashion Retail and Consumer Trends: Estella PR

  • Writer: Molly Winchester
    Molly Winchester
  • Jan 14, 2021
  • 1 min read

Updated: Dec 5, 2021

Develop and investigate a new innovative and sustainable fashion and

creative concept or service. These were the first words my tutor said to me when introducing the module, and it was with this, my stomach got butterflies; excitement was the cause of these. It was now time for me to develop my one true dream of creating a fashion PR brand that told a narrative for women! Below is my business proposal and a workbook that documents how I came to my final niche idea. Here is to the future...


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