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Marketing Strategy

  • Writer: Molly Winchester
    Molly Winchester
  • Jan 12, 2022
  • 1 min read

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This module was called the Create Research Project. I was given the brief of creating a marketing strategy for any chosen brand. I decided to develop a plan for the brand, Max Mara. I aimed to answer how the fashion industry could undermine male dominance within cryptocurrency. I, therefore, created a strategy that Max Mara could use to answer the question using an aim and various objectives. I learnt a lot within this very independent module and have practised implementing my marketing skills.



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