Consumer Trends
- Molly Winchester
- Jan 14, 2021
- 1 min read
Updated: Jan 12, 2022
This marketing module saw the understanding of consumer trends and their theories being developed and the theories then being applied to adverts and marketing strategies. This module allowed me to understand how different consumers should be spoken to, how various consumers engage in various content, and how demographics and psychographics influence what outcome should be produced. Please see below the various academics that made my consumer understanding fluent.
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